Casper

Casper is a direct-to-consumer company that started out selling mattresses and now creates and sells innovative products across the entire sleep category. Its mission is to help people sleep better, and in turn, live better.

As one of the first 50 employees at Casper, Brianna developed and managed award winning campaigns that created brand awareness and buzz. This included crafting Casper’s retail strategy, managing guerilla marketing initiatives, building pop-ups/events to support new product launches, forming and managing partnerships, and leading special projects.

Featured Projects

  • Nap Tour

    Took Casper on the road with mobile pop‑up nap pods in key cities that let people test-drive our mattresses, driving buzz without the cost of permanent showrooms. Learn more.

  • Blow Up Sale

    Ideated and executed (from production to promotion) a BOGO pool floatie campaign, resulting in a record-breaking sales weekend for Casper. Learn more.

  • Dog Bed Launch

    Designed an award-winning pop-up for our dog bed launch, featuring a dog influencer green carpet, a 4-course steak dinner, a "smell museum," a giant ball pit, bar serving dog beer, and pup cup sundaes. Learn more.

  • Pop Up Retail Stores

    Developed programming for our first retail locations, creating community & driving in-store visits.

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