To celebrate Casper’s dog bed launch, we designed a pop-up store that fulfilled every dog’s wildest dreams.

It kicked off with a launch party where “dogfluencers” walked the green carpet and then were seated for a 4-course steak dinner while being serenaded by a string quartet playing “Who Let The Dogs Out” and continued with the public opening that had lines around the block to experience our “smell museum”, giant ball pit, custom bar serving dog beer + Shake Shack poochini sundaes, and test out our dog beds.

This campaign won a Digiday Award and earned media coverage from People, Travel and Leisure, Fortune, The Observer, am New York, and more.