Faced with the challenge of convincing consumers to buy a mattress they’ve never tried and the prohibitive cost of brick‑and‑mortar showrooms, we hit the road with the Casper Nap Tour- sleek, mobile pop‑up lounges that rolled into key markets and marquee events like SXSW.

We invited prospective customers to kick off their shoes, sink into our mattresses in a playful setting, and share their experiences on social media, all while capturing real‑time feedback and driving qualified traffic back online at a fraction of the cost of a permanent space.